Email Marketing & Product Photography
Objective: Create and utilize an email template to announce new products and offerings to ICC Authorized Distributors in the monthly distributor email notice. Built in Photoshop and BEE Pro, this template was created to depart from previous emails that were plain text and images as well as not optimized for mobile devices. In addition, as a new product, photos had to be taken to publish across all marketing materials such as press releases, website, and this distributor notice.
Elite Installer emails are sent out to integrators and contractors who use ICC for their low-voltage structured cabling installs. Over 1,000 emails are sent per month advertising the latest promotions and products.
A distributor email designed with more rich text and less images. Goal was to have more of the email content readable on initial load, in the event that email clients have images blocked.
